Spot Illustration
Client
Sight & Sound Magazine, British Film Institute
Brief
Create a spot illustration about how people seem to have lost the ability to feel uncomfortable watching scary films (like Silence of the Lambs), and so mask that by laughing inappropriately throughout.
I had two days from receiving the brief to executing the final idea, and I used the example of Hannibal Lector as a comedian. See my sketches and development below.
I had two days from receiving the brief to executing the final idea, and I used the example of Hannibal Lector as a comedian. See my sketches and development below.

Sketches and development
I presented two ideas, one with Hannibal in his mask as a clown, and one with him as a comedian
Idea 1


Idea 2



The editor selected the “killer comedy” idea.
I added a halftone effect to add texture, and lengthened the illustration to their requested dimensions.
I then presented them four options to choose from.



