Sight & Sound Magazine (British Film Institute)
This spot illustration is about how people seem to have lost the ability to feel uncomfortable watching scary films (like Silence of the Lambs), and so mask that by laughing inappropriately throughout.
I used the example of Hannibal Lector as a comedian.
I had two days from receiving the brief to executing the final idea. See my sketches and development below.
See my process:
Sketches: I presented two ideas, one with Hannibal in his mask as a clown, and one with him as a comedian
Idea 1:
Idea 2:
Final options: The editor selected the “killer comedy” idea. I added a halftone effect to add texture, and lengthened the illustration to their requested dimensions. I presented them four options to choose from.
And the third option was the final illustration!