Soft Butch
Soft Butch is a night celebrating butchness, for all Women, NB & Trans folk to dance freely together.
Featured in The Guardian
Brief
Create a fun, sexy, messy and accessible illustrative brand identity.
Concept
Not every project starts with me googling ‘steamy butches in the shower’
I was inspired to capture the steamy vibes of a queer dance night and translate that to the visual identity. This steamy imagery was the inspiration for to the slightly faded type in the Soft Butch headline text.
I also created a pattern design following the footsteps on the floor.
