Pride Campaign

Client 
Percival Menswear / percivalclo.com/rtiiika 

Brief
Create a jersey collection for the Percival Artist Series to celebrate Pride. All proceeds from the collection donated to the Albert Kennedy Trust.

Sketches

I wanted to make a design about the diverse and intersectional LGBTQ+ experience. The idea was to highlight the uniqueness of each individual and show the vibrant community they form together. The modular characters also create a dynamic design on the back.