The Europeans Podcast
‘The Oatly Chronicles’

As featured in Vice, NRC, The Guardian

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Brief

Create the lead image for The Oatly Chronicles a three-part investigative series delving in to the dubious politics of not-so-innocent Oatly milk. Vibe: big dairy, milk and money, not overtly “Oatly”

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Sketches

I aimed to show the big leap that consumers have away made from ‘traditional’ cow milk (old plastic bottles) to alternative milks (tetra pack). I wanted to show the space between two systems: the old school dairy milk industry and the new cow-free multinationals.

(version 1)


(version 2)